We work with food and lifestyle bloggers in many ways including:
- Recipe Development
- Recipe Testing
- Sponsored Posts
- Google On Air Hangouts
- Sponsored Ingredient Listings
- How To Videos and/or Endorsements
For recipe development, blogger must have a strong track record of successful recipe creation. Sample recipes should be provided. For long-term arrangements, we require sugar brand exclusivity. We will provide product for you to use in developing the recipes.
Lifestyle & Crafts
We work with lifestyle, crafts and family-focused blogs to promote the activities in our Kids’ Kitchen. We will provide product for you to use in developing the crafts. Check out the Kids' Kitchen online and let us know how you think your blog would be a fit.
Bloggers are selected on a case-by-case basis. Things such as readership, alignment with Imperial/Dixie’s target audience, style, tone and creativity all factor into the decision. Good photography skills are a must.
As we are a regional brand, preference is given to bloggers with a large readership from Texas, Louisiana, Oklahoma, Arkansas, Mississippi, Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Although residing in one of those states is not a requirement.