Since 1917 Dixie Crystals has been at the heart of family traditions and celebrations across
the South. From its humble beginnings in Savannah, Georgia, Dixie Crystals has built
a 100-year legacy focused on generational loyalty and quality products.
Imperial Sugar has always been a tradition passed down from mother to daughter. This commercial from 1981 introduces us to three generations of award winning cooks - Vondell McLendon, her mother and her daughter.
This commercial from 1993 is sweet in more ways than one. Watch as Lucille Brinson gives us her heartfelt opinion on why she uses Imperial Sugar. Be sure to hold on till the very end. We promise it will be worth the wait.
Originally broadcast in 1975, this classic Imperial Sugar commercial showcases our Household Economist Cookbook which was based on saving money. The first edition was published in 1915 and was reissued 60 years later. Want to save like grandma did?
Download a copy of the Household Economist in our Vintage Cookbooks.
Originally broadcast in 1968, this 125th Anniversary cookbook was available for only $1 back then. Want to get your hands on one for free?
Download a copy of the Imperial Sugar 125 Year Anniversary recipe book here.
This vintage commercial from 1964 showcases the “Teena in the Kitchen” cookbook from Imperial Sugar. There were actually two Teena in the Kitchen cookbooks. The first one was published in 1954 with just a sketching of a young lady on the front. The second was published in 1964 with an actual picture of Nancy Collins, daughter of former U.S. Congressman Jim Collins.
You can download a copy of Teena in the Kitchen in our Vintage Cookbooks section.
In 1916, Benjamin A. Oxnard and Richard H. Sprague founded the Savannah Sugar Refining Corporation on a tract of 30.6 acres of land fronting the Savannah River. Oxnard and Sprague moved their entire sugar refining operation, including more than 400 employees and their families, from St. Mary’s Parish in Louisiana to Port Wentworth, Georgia. Construction began and the first refined sugar, sold under the brand name of Dixie Crystals, was produced on July 17, 1917. At the refinery's start-up, 19 million pounds of raw sugar were in store, selling at five cents a pound.
The Savannah Sugar Refining Corporation became Savannah's first new large industry and the first in the upper harbor. For many years, the importation of raw sugar into the Port of Savannah represented the largest single commodity through Savannah.
After a series of growth and expansion over the years, in 1997 Savannah Foods & Industries, Inc., was acquired by Imperial Sugar Company (ISC). Then in 2012, ISC was acquired by Louis Dreyfus Company, a global agricultural merchant and processor.
From the beginning, Dixie Crystals has been at the heart of family traditions and celebrations. It is the secret ingredient in family-favorite recipes handed down from one generation to the next. Home cooks know that when you bake with love and Dixie Crystals, that’s when memories are made.
